Both became a mainstream craze and were frequently linked to sensational news stories about gaming-addicted parents who otherwise weren’t typical video gamers. Polygon reached out to Zynga for final numbers on its Facebook player base, but a company spokesperson said Zynga does “not break out audience size by game.” But in 2013, the company released an infographic boasting a 40 million monthly active player count for FarmVille 2.įarmville was followed by a 2012 sequel FarmVille 2, which likewise is still available on mobile devices. Zynga’s stock plunged after its first three months on the NASDAQ, but its latest share price is actually more than half of the company’s all-time high.
By that point, many big games publishers had Facebook adaptations of their most recognizable franchises, especially Electronic Arts, whose former president of EA Games (Frank Gibeau) has been Zynga’s chief executive since 2016. The social games craze peaked with Zynga’s $7 billion initial public offering in December 2011. At the time, that was 20 percent of Facebook’s own installation base. It surged to nearly 73 million monthly active users that year, according to AdWeek. Social gaming, as a genre and platform, took off in 2009, around the time FarmVille launched.
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